Lead with language.
I help top executives clarify, persuade, and win.
Hi, I’m Adrian.
I help you communicate like an actual human.
Not long ago, this was uncontroversial work. Now, in the age of AI, it feels like a secret.
Bots write sentences as grammatical as they are forgettable, paragraphs full of data and empty of distinction. We copy, paste, and start our next task.
We gained a language model.
We lost model language.
An abundance of acceptable prose has made great prose even more exceptional.
I work with leaders who prefer exceptional prose.
Since 2010, I’ve spent hundreds of hours with top executives at Google, Hearst, Teach For America, and other leading organizations.
I’ve listened to them, challenged them, and turned their ideas into words that capture their voices.
They’ve worked with me because they believe in the power of a great essay, post, or speech. They know the difference between content and craft. They carefully choose their words to explain decisions, spur action, and change minds.
The results: higher revenue, stronger reputations, and deeper relationships with investors, customers, employees, and the public.
If you want those results, then I hope we’ll talk soon.
Here’s how I can help you.
I specialize in executive communication for C-suite leaders in technology. I also write business plans and brand identity for startups and nonprofits. Formerly a journalist and public-school teacher, I have particularly deep knowledge of the information and education sectors.
Consulting
I work to understand your goals and challenges. I ask hard questions. I recommend next steps and offer to help with any in my areas of expertise.
Writing
I begin by listening to you. I learn how you think and express yourself, and I internalize your voice and ideas. Then I write. I offer at least one round of revision.
Speaking
My speeches address how leaders can communicate for impact. I craft each one from scratch, tailoring it to meet your goals and your audience.
My approach is personal.
I work directly with you, the individual leader. This is important because it’s how I hear your ideas in your voice and your words. I will gladly partner with your team when it will save you time without hurting the quality of our work.
You pay for results.
My clients focus on outcomes, not inputs. That’s why I don’t do billable hours. My fees are predictable and based on the initial scope of our project or retainer, and I can usually give you an estimate within two business days of a conversation about your goals.
On a tight timeline or budget?
I offer flat-fee consultations to help with well-defined, one-off needs. These are especially helpful when you want advice or fresh perspective on a quick-turnaround project, such as preparing for an unexpected speaking opportunity or drafting an op-ed on a trending news topic.
My clients lead businesses, nonprofits, and schools.
You may have read their words (and mine) in major media outlets.
Here’s what they say about me.
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“One of the most gifted communicators I've ever known. Storytelling is in his bones.”
Jason Cascarino
Vice President, External Affairs
CASEL -
“Invaluable to our team, helping to up-level our industry presence and refine our messaging.”
Haley Gribben
Strategy & Insights Manager, B2B & Technology
Google -
“Utilizes every word for maximum impact. Masterful at executive communications.”
Maria Eugenia Alcón-Heraux
Senior Director, Media Relations & Public Affairs
Uncommon Schools -
“Takes the time to understand needs before executing a deliverable, which saves valuable time in the overall process.”
Susan Ciccone
Vice President, Marketing & Communications
KIPP Foundation -
“Incredibly compelling. Has a unique ability to frame narratives that align with the speaker’s tone and style while effectively conveying the core messaging.”
Leor Wellington
Product Vertical Manager
Google -
“An amazing storyteller. His ability to listen and understand the true kernel of a message is ... unmeasurable.”
Brad Bush
Chief Executive Officer
Sensori Robotics